- PEdAL ED
Tokyo native, Hideto Suzuki, the founder of PEdAL ED clothing, embodies that Japanese way of thinking. A traditional craftsman, he spent 15 years working as a fashion designer using a mix of heritage and technical materials, from corduroy and tweed to Gore-Tex and Windstopper fabrics.
His street wear creations soon became established as being as wearable in the city as they are in much harsher environments. “I believe that the aesthetics and functionality of cycling apparel can greatly increase the pleasure of riding."