Inside-Out: a collaborative cycling journal

Inside-out was an online notepad for contributors who are exploring ideas and observations to communicate what it means to be a young rider entering in to the world of professional cycling. Sharp electronics the long time title partner of the Rapha Condor Sharp team began the project and tasked writer Tom Southam and photographer Camille McMillian to follow the Rapha Condor Sharp team during the 2012 racing season, and explore all the facets of life as a professional rider. Like the riders themselves, inside out is a testing ground for the future. We are aspiring to find new ways to cover professional cycling, using images, text and technology to get beneath the veneer of cycling to truthfully chronicle the sport.